Work That Worked — With Them, Proudly
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EXPO 2030
Creative Lead
The overall supervision of the creative team including designers, writers, and Animators & Video Editors.
BEO
Brand Manual
A guideline for the Bureau of Experts at the Council of Ministers, inspired by the logo
GEA
A detailed strategy document for the GEA's social media development, outlining creative concepts, visual guidelines, and branding enhancements.
Dallah Hospitals
Expansion Campaign
A fully integrated campaign to announce the opening of two new Dallah Hospital branches in Al Khobar and Al Ahsa. The campaign included teaser and launch visuals, outdoor and mall displays, social media content, as well as on-ground activations aligned with the brand’s identity.
Waqfy
Campaign
A unique campaign for the Waqfy platform, under the General Authority for Awqaf, designed to inspire contributions to lasting charitable endowments. The project stands out with its innovative artistic approach, setting it apart from traditional charitable initiatives.
NCVC
Event Campaign
A dynamic event campaign plan, encompassing strategic naming, thematic development, and branding execution to drive engagement and deliver impactful experiences.
Merkaz
Brand Strategy
A comprehensive project delivered in three phases: Brand Strategy, outlining the creative vision, positioning, and objectives; Brand Guidelines, defining the visual identity and communication standards; and Mockups, presenting realistic design applications to bring the brand to life.
AlDawaa
Anniversary Campaign
AlDawaa Anniversary campaign celebrates our shared '80s and '90s memories—our childhoods and favorite cartoon songs.
Qiddiya
Campaign
A campaign concept for Qiddiya’s sponsorship of Al-Hilal and Al-Nasr clubs, featuring cartoon illustrations inspired by "Captain Majid." The design emphasized Qiddiya Mountain to align with the brand’s identity.
Art Direction Strategy
CyberX
Awareness Campaign
The campaign focuses on raising awareness about various types of cybercrimes. Each design highlights a specific issue.The core message emphasizes that the only solution every perpetrator of these crimes deserves is to BLOCK them.
ARMAL | GNC
Logo Arabization
Arabization of the GNC logo to include the name of the official Middle East agent, Armal Company. The design ensures consistency with GNC's branding by maintaining its color scheme, typography, and layout, while incorporating Arabic elements for cultural and visual harmony.
Tkyr
Awareness Campaign
A delivery app campaign showcasing competitive features through key visuals, using simple line drawings for a clean and engaging presentation.
UTH
Branding
Creation of a logo and brand guideline file for a new brand specializing in lower-body clothing, such as leggings, shorts, and sweatpants. The guideline defines the logo design, color palette, typography, and visual elements to establish a strong and cohesive brand identity.
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